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LORD BUDDHA TV

India's First Buddhist Sattelite Television Channel

The channel, with a current viewership of around 2.5 crore,is promoted by entrepreneurs entrenched in the Dalit movement. Localadvertising is brought in by promoter Sachin Moon, who has been running NagpurVarta news channel and an ad agency since 1995. Pritam Bulkunde, 33, directorand content manager of the channel, says, “The mainstream media since the timeof Doordarshan does not say much about the majority lower castes in thecountry. This channel is not only a tool to propagate Buddhism but also aplatform for all things progressive and anti-caste. It will be a reflection andtransformation of the Ambedkarite movement.” Accordingly, the programming is amix of religion (morning shows) and infotainment — a quiz on the Constitution,slots creating.